Kama Sutra: An American Story


Hello, my name is the Joe Bolstad, and I, along with my partner Hal Hauser formulated and created a company and product over forty-five years ago. The product was Oil of Love® – and the company was The Kama Sutra Company. We are now a mid-sized company that sells our many products in over 50 countries. The reason I am even writing this information and posting it in the “BLOG” (I still don’t know what a ‘blog’ is) is because over the years so many people have become intrigued by the Kama Sutra Company – and how it started. I am amazed at the amount of people that I meet who become aware that I founded and own the Kama Sutra Company and the first question they always ask is: How did you get started?”

Well – here’s the answer to that question to the best of my recollection forty-five years later. I was working in advertising in the mid-1960s as an art director/creative director at a large national ad agency in Los Angeles and worked on many regional and national accounts ranging from cosmetics – to real estate – to the financial world to hair care and many more. I was pretty good and won many awards in the Los Angeles and New York art direction awards. At the agency I met a very creative and funny guy named Hal Hauser another guy from the Midwest – just like me. He was a brilliant writer – his real yearning was to write and direct major movies. We hit it off immediately and became good friends. He was a graduate of Northwestern University and was a jet pilot in the military – so he was a pretty together guy. (Although he had a few bad 1960’s habits – like many did back then.)

Hal and I would quite often have a beer after work – and laugh and joke about the day’s events in the ad biz. He would then go home to his apartment in Hollywood and I would drive to the valley to my young family. One week Hal and I were invited to a big Hollywood Hills party by some friends of ours in the film biz. We decided to go – and it became a life changing night for me and Hal. It was at a big house in the hills. As the night wore on it became packed with a few Hollywood A- listers, many B and C-listers and a lot of interesting people –mostly from the film and advertising biz. As you might imagine there was a heavy pungent smell in the air (it was the sixties) and it became a giddy night – to say the least. At one point I saw several young guys searching the kitchen for any sort of oil that they might use in a night of sexual revelry. Cooking oils were the oil of choice in those days.

I fell into a drunken-drugged haze – how I got home I do not know. The next workday, Hal and I met for coffee and went over the night of the party. I must admit – much of it I don’t remember. But we both remember the kitchen oil raid by several of the young single guys. Being the “ad” men that we were – and the time and place (it was 1968) we looked upon this as an opportunity to create a product that we could to not only make a few bucks – but do a good deed by helping to heal the unrest in the streets of America. We casually called our invention “Love Oil” and thought the whole idea was worthy of our efforts. So we shook hands and agreed to be partners on this “Love Oil” adventure.  We went down to the Hollywood branch of Bank of America and each put up five hundred bucks to start the business.

©2015 Joe Bolstad
Founder and CEO of The Kama Sutra Company



“Wait a minute, what did you say your company name was?”
“Can you repeat that one more time, I don’t think I have heard it correctly?”
“Come again?”
“Did you just say you are Kama Sutra?”

These are just some of the funny responses we get when we introduce ourselves.
With a name like Kama Sutra you can imagine there is a lot of giggling and sometimes even light blushes. We love that!
We are very proud to represent Kama Sutra as it stands for Making Love Better®. 
Because to be honest, who doesn’t want to Make Love Better?
Especially in a world that definitely could use more love.

But we need to clear some things. So here it is; No, we are not related to the KamaSutra-fair. 
And whoops, it might happen that in your search for Kama Sutra you get to websites that makes your eyes pop.
Although it is remarkable that this fair or these sites are so popular. Apparently there is a need to express sexual awareness. (and you might actually learn some new tricks and surprise your lover…)
They also refer to the book the Indian philosopher Vatsyayana wrote and promote enhancing to make love better. 
There is a big difference though; We don’t promote sex, we celebrate love.

With a rich history that goes back to the sixties, we can proudly say that we have achieved that goal. 
Today we share our heritage with the new generation with an exquisite collection of kissable body treats, tantalizing sensation gels, supreme lubricants, deluxe massage oils and lotions, beautiful gift sets and travel kits as well as a line of lavish spa products. 
So next time when you hear the name Kama Sutra, think of our luxury body products as products that you pamper yourself with and get that sparkle going between you and your lover. 
Enjoy Kama Sutra and don’t forget to giggle.



With everything that's going on in the world right now, you may be looking for ways to help boost your immunity. We know one way that's a lot more exciting than popping some Vitamin C tablets...

Self-pleasure. Solo-sex. Playing with yourself... whatever you refer to it as, masturbation can be one of the most satisfying ways to help naturally boost your immune system. Like any form of exercise, masturbating releases feel-good chemicals, like dopamine and oxytocin, that elevate your mood and boost your spirits. In a recent study, researchers discovered that their test subjects had higher white blood cell counts after orgasming from masturbation. White blood cells are a vital part of the immune system and help protect the body from viruses and infections. In a relationship? Masturbation isn't just for singles, it can actually help you have better sex with your partner! 

Learning what turns you on can help you know what to ask for in the bedroom and in turn bring more overall sexual satisfaction for both of you. The great thing about self-pleasure is all you really need are your own two hands to do it! However, we highly recommend experimenting with toys and other pleasure products like our boxes which were created especially for self-pleasure.



We love talking about aphrodisiacs and the connection between scents and arousal but there are certain foods can help regulate your sexual drive and are overall good for your health. Sounds like a win win to us.

Healthy fats, vitamins and minerals found in avocados can help boost energy and libido.

Already a known aphrodisiac (especially when covered in chocolate) strawberries have antioxidant levels the help with a good blood flow - aka quite literally gets the juices flowing.Not to mention it's also a widely popular taste/scent for romance products - why do you think it's an overwhelming Kama Sutra favorite?

Things like Zinc and Vitamin E found in almonds help aid in sexual function (ahem, things working like they should). It's also another one that has an enticing smell to get your lover aroused and has amazing oil properties that are favorite ingredients for lotions, massage oils, etc.

This veggie is more than just a great side dish to steak. Asparagus bunches are full of Vitamin B6 and folate to boost arousal and ultimately, orgasms. Pass the plate, would ya? 

This summertime favorite has a lot of phytonutrients which help to relax blood vessels and boost your sex drive. Some have even claimed it as a natural viagra alternative.