Kama Sutra's Aim & Strategy


Our European strategy is to stay a leader in romantic bodycare products and is based on the following three elements:

  1. Our customers should not only be satisfied but delighted with Kama Sutra. We always have to exceed our customers’ expectations, every time. In addition, we look for opportunities to extend the breadth of collections and enchance for offer;
  2. Controlled distribution through retail and wholesale. We consider each new opportunity to ensure it is right for the brand and will deliver margin led growth; and
  3. Carefully managed growth of the European market. 


Underlying our strategy to be a worldwide valuable romantic bodycare brand known for its specially presented exquisite collections, product quality and attention for details. Our team, partners and customers carry the passion of the Kama Sutra collection.


We never lost our original purpose from 1969 till now: to help bring couples together by bringing intimacy in to their lives. Kama Sutra have accomplished the original purpose and proudly continue to Make love better®.